Skip to main content
Posts by:

Tim Booher

Crossing the Chasm

Crossing the Chasm is a marketing book by Geoffrey A. Moore that explores the dynamics of marketing high tech products in early stage startups. While an older book, it continues to be read because the exploration and expansion of the diffusions of innovations model continues to have a significant and lasting impact on high tech entrepreneurship.

I would summarize the book into three main lessons.

  • The chasm is a gap between visionary early adopters and the pragmatic majority.
  • Crossing the chasm requires securing a specific niche as a beachhead first.
  • Position yourself as a market leader in your niche by making a strong claim.

Lesson 1: What is the Chasm?

Visionary early adopters start outside the space of the pragmatic majority. To change that, the book explores the technology adoption life cycle and concludes the states that new technology makes its way through the population in a bell curve distribution.

First, Innovators jump on the product, followed by early adopters, the early and late majority, to finally reach the laggards. Specifically, the chasm is the gap that lies between the early adopters and the early majority, when a product is very disruptive and requires behavioral changes.

This is due to differing motivations for buying a product. The visionary early adopters want huge changes and are willing to bet on them against the odds.

People in the early majority are much more pragmatic though. They don’t want big changes and huge innovations, but rather incremental improvements based on using proven products and solutions. But!, most arguments visionaries make to get the majority to buy aren’t appealing.

The majority wants to buy from established brands and companies, but without having the majority buy your product, you can’t become an established brand.

This dilemma is what Geoffrey Moore calls The Chasm and it’s something all high tech companies must overcome, if they ever want to see their product become successful and reach the majority of the population.

Lesson 2: How is the Chasm Crossed

This book claims that one can only cross the chasm by targeting a specific niche first. To make this happen, you start small.

This also resonated with me in reading Zero to One. Thiel insists that every startup should start small, because it’s easier to dominate a niche market than a larger, pre-existing one. Citing one of his earlier mistakes, Thiel recalls that PayPal initially let users send each other money via PalmPilots–a market that was, ultimately, too large and too spread out for them to control. PayPal then pivoted to work with eBay auctioneers instead, a smaller grouping of a few thousand "PowerSellers" who were easier to reach.

Here, Moore recommends to pick a very targeted and specific niche of customers inside the early majority to focus on and then expand into other niches later on until you cross the critical threshold.

Think of it as first securing a beachhead in an invasion, to take a stand and then build from there.

In order to convince your target segment you’re selling a holistic, well-supported product with good references and establish yourself as the market leader, you have to strictly sell to only your target group.

Don’t expand too early or sell to outsiders, just because you have the chance to. You’ll end up adjusting and customizing your product to death to make it fit for every individual purchase.

One of the best reasons for this, is the scarcity of time, people and money for early stage startups. It is critical to have forward motion.

Lesson 3: Make a strong (defensible) Claim

Position yourself as the market leader in your niche by making a strong claim.
Positioning is extremely important when it comes to customers making purchase decisions.

For example, when I mention Lamborghini, you immediately recall certain attributes in your head, like “expensive”, “luxurious”, “high-end”, “sportscars” and “rare”.

That’s great positioning in action.

Pragmatists want to know where you stand with respect to your competition (as they’re only interested in established brands), but you’re the high tech newbie, and there might not even be direct competition, so what can you do?

You define your competition yourself.

When you contrast yourself with a market alternative (the traditional way of doing things) and a product alternative (a competitor, who uses the same technology, but in a different industry), you can easily position yourself as the leader in the new, combined field.

For example, Dropbox could’ve positioned itself by saying: “For private PC users, who are sick of carrying files from one PC to the next via USB stick, we offer a hardware-free file syncing solution. Our service makes your files available on any device with an internet connection, just like YouTube does with video, but with any type of file you choose.”

These 2 sentences are all it takes to give you a powerful position – in fact, it shouldn’t take more than 2 sentences to make it clear to everyone in your target niche.

This claim will allow you to focus exactly on your initial niche and eventually take the majority of the market share there, so you can then expand and dominate the rest of the market as well.

Crossing The Chasm Review
I’ve heard the concept of Crossing The Chasm several times before, and I keep wondering whether it translates into other segments as well, where the products aren’t as high-tech.

If you want to learn more about it, Simon Sinek integrates it well into his TED talk. He says:

The problem is: How do you find the ones that get it before doing business versus the ones who don’t get it? So it’s this here, this little gap that you have to close, as Jeffrey Moore calls it, “Crossing the Chasm” — because, you see, the early majority will not try something until someone else has tried it first. And these guys, the innovators and the early adopters, they’re comfortable making those gut decisions. They’re more comfortable making those intuitive decisions that are driven by what they believe about the world and not just what product is available. These are the people who stood in line for six hours to buy an iPhone when they first came out, when you could have bought one off the shelf the next week. These are the people who spent 40,000 dollars on flat-screen TVs when they first came out, even though the technology was substandard. And, by the way, they didn’t do it because the technology was so great; they did it for themselves. It’s because they wanted to be first. People don’t buy what you do; they buy why you do it and what you do simply proves what you believe. In fact, people will do the things that prove what they believe. The reason that person bought the iPhone in the first six hours, stood in line for six hours, was because of what they believed about the world, and how they wanted everybody to see them: they were first. People don’t buy what you do; they buy why you do it.

Mr. Moore’s blueprint works, dozens of companies have proven it over the years – most recently Uber, who initially targeted the techy hipsters at the SXSW conference, video drones, who are becoming a standard tool for shooting video and of course Facebook, who collected college campus after college campus in his user base until everyone wanted to get an account.

By 0 Comments

A mudroom

Our remodeled home included a mudroom and I was tasked to build the fancy hall trees that would store all our kids shoes, jackets and stuff. I am a member of the Wood Whisperer Guild and loved their design and construction techniques.

Design

I was inspired by designs like this.

Designing and building things parametrically in AutoDesk Fusion 360 has been a game changer for me, but this one was tricky since I wanted the start and end of the hall tree to include the width of the ply.

In order to make the width between the front facing the same, I had to do some math because the first and last boards were flush to the ends. The first and last cubby interior width is a and the middle widths is b. This is where a little math made the design a lot more clear and where the real cabinetry pros get confused. Hey! I’m an engineer not a carpenter without years of experience to just do this stuff.

$$ a = \frac{1}{4} (l – 6\, w) \; \text{and} \; b = \frac{1}{4} (l – 4 \,w) \; \text{and} \; k = \frac{l}{4} – \frac{3}{2}\,p$$

Or more generally:

$$b = \frac{l}{n} – w \; \text{and} \; a = \frac{l}{n} – \frac{3\,w}{2}$$

where n is the number of bins. We explored 4, 5, 6 to figure out what best used the space.

First, I needed to design five cubbies with equal width. I love building things, but use stock pieces and don’t have the time to glue up countertops or make faceframes. Because of this, I built this on top of an Ikea Karlby countertop (Article no: 703.352.12) which is super straight, low cost and beautiful. I played with the design to optimze the cutouts from 4×8 sheet of three quarter inch plywood. As an aside, I get my grade A or B plywood from Huston Lumber. The Home Depot stuff has a thin veneer and risks delaminating and is a lower version of grade C.

The final design resulted from lots of discussions in the space.

And used the following parameters. Calculating parameters made the design a lot easier to build.

Parameter Unit Value
room_length m 3.068 m
room_height m 2.5 m – 9 cm
ply mm 19 mm
countertop_height mm 37 mm
countertop_depth mm 650 mm
cabinet_width mm 575 mm
cubbies_length mm room_length – cabinet_width
cubby_depth mm 400 mm
base_cubby_depth mm 0.9 * countertop_depth
dado mm 6 mm
facing_width mm 1.5 in
facing_ply mm ply
a mm ( cubbies_length / n ) – ( 3 * facing_width ) / 2
b mm cubbies_length / n – facing_width
k mm ( 1 / n ) * ( cubbies_length – n * ply )
base_cubby_height m 18 in – countertop_height
top_cubby_height mm room_height – countertop_height – base_cubby_height
shelf_width mm k + dado * 2
cubby_height mm 1300 mm
len mm cubbies_length / n
n 5

I used the parametric features pretty extensively, basing everything off of fractions of the the total shelf length and room height.

The heart of fusion 360 is the sketch. By fixing the sketch and understanding the timeline, its possible to break down the design into a set of modular components that help you keep complex designs under control.

From there, I was able to use mapboards pro to get a cutlist, which I uploaded to cutlist optimizer to produce a fairly optimized design that efficently used three sheets.

Overall, fusion 360 estimates the total weight as 172 Kg, which is probably accurate with the long walnut countertop. I was planning on doing a stress analysis on the design, but I’m saving that for a future project.

Manufacture

After understanding my design, I primed everything with BIN primer that sprays on easily using my HVLP Harbor Freight gun. I use Harbor Freight guns for BIN because the cleanup is easy and I can frequently replace the gun. Since I sand the primer, the finish matters a lot less. For finish work, I use my FujiSpray MiniMite.

After priming, I used my Festool TS55 track saw to cut down the sheets. To make everything accurate, I made two jigs using 1/4 inch thick plywood and Starbond CA Glue. Reading up on ETHYL CYANOACRYLATE is recommended. It’s pretty cool.

This let me back super accurate cuts without needing to move big sheets of plywood on the table saw.

show the reader the cut pieces

After the pieces were cut, I went back to the model to update the dimensions I actually cut, which at my current skill level is around \(1 \pm \text{mm} \). In order to get everything consistent, I use the table saw to cut things down to equal dimensions and ensure everything is square.

Dimension Value (mm) My Value
Shelf Width (a) 482.1 481
Shelf Width (b) 491.6 492
Top Depth 400 399
Base Depth 585 582.5
Vertical Side Height 1952.8 1953
Base Height 420.2 419
Ply 19 18.67

Pocket Holes

drawing of kreg dimensions

I had to figure out how deep to cut the pocket hole with the 6mm dado. After building a drawing, it made sense to set the depth of the jig to \(\frac{5}{8}\).

For myself and others, I saved the chart I use here for depth and screw length selection.

I used stickers to make sure the screws from my pilot holes wouldn’t bump into each other.

I had a great helper to help me drill the pocket holes.


I measured the pocket hole screw to make sure I wouldn’t cut through the other side.

Assembly

I decided on which components I wanted to manufacture. Also during this time, I realized that I’m going to need a back to add strength to the overall design.

Components to manufacture

Finishing

painted bottom

I assembled the top cabinetry inside to make it easier to lift everything up.

mudroom

I love pocket hole joinery, but had to hide the screws on the top of the shelf and used Kreg Plugs. I had to cut down the plugs with a flush trim saw and used bondo putty to fill in. It’s great, you can’t see or feel that a hole was there.

I’ve always loved the finishing process and here I did several layers of sanding and putty. Mostly using two-part bondo and 320 grit sandpaper. I highly recommend the Festool ETS 150 with their dust collector. No dust and a super consistent finish.

After sanding 100 grit, then 180, I used Bondo multipurpose putty for extra strength. I also used clamps, a straight edge and bondo to ensure the edges were square.

The final product came out better than I expected. I still need to order and install the cabinet doors, but the final product is something I’m proud of.

mudroom

By 0 Comments

Simple 4×8 workbench

In building out my workshop, I was tired of setting up sawhorses the garage and realized that I needed to better use the floor space of my shop. Setting up a 4×8 workbench is a right of passage for the aspiring maker. They are quick to make and super useful.

Most of them are pretty simple:

Some are just epic:

My main goal was to make an outfeed table and a common surface to cut with my festool track saw. I also wanted a cabinet makers vice and a holddown system based on t-tracks or MFT hardware.

I went with t-tracks and these clamps and these tracks. These have been incredible and I use them with nearly every project. Initially, I bought these intersection kits, but found I could use my miter saw with the right blade to cut all the intersections.

I was initially excited about making the top out of Valchromat, but the pain of sourcing that in a covid19 enviornment was too much of a stretch and I settled on Home Depot MDF for the top. To be able to swap out the top, I glued everything but the top which I used about 10 pocket screws to attach.

I was inspired by April Wilkerson to build the workbench completely out of plywood with pocket screw joinery and I’m really glad I did. I needed the workbench to be mobile and incorporated a Workbench Caster kit that retracts to give me the benefit of firmly planting the workbench to the ground. Unlike other designs, I planned for the bottom base of plywood to directly touch the ground, since I didn’t see a benefit to having space underneath the table and I wanted 100% rock solid surface.

Before building the design I came up with the following requirements:

  • Important storage needs were for my spare wood, my growing collection of jigs and saw blades and framing supplies.
  • Storage for:
    • store foam for framing (30X40 acid free mat boards)
    • saw blades and push sticks
    • Festool tracks (The rail is 183mm wide, plus additional 2-3mm plastic lip)
    • My large and small T-squares
    • All my small parts bins
    • Spare wood
  • The surface needed to be covered with t-tracks for easy workpiece clamping or MFT (pattern of holes 20 mm in diameter, and are spaced 96 mm center to center) (I chose t-tracks)

The sole complication of my design was incorporating my table saw that wasn’t meant to be surrounded by plywood. The goal of the design was to save a lot of space and provide me an outfeed table, but getting the top flush and level was challenging. (I had to use my car jack and shims.) The most difficult part was cutting out the voids for the guide rails and the lever for the riving knife. This was really hard because both of them intersected the tabletop so I had to use a router and a chisel to carve space out of the tabletop. I was inspired from others who built similar designs, but I thought I could signifcantly improve on them.

To get me thinking through my design, I did a quick design in Sketchup.

Once it was time to get serious, I used Fusion 360 to build a refined design. Fusion 360 (free for hobby folks) uses parametric modeling which gives me the ability to modify the model as I take measurements. One of the important impacts of parametric design is the ability to keep tweaking the design as I optimize cutting out of the plywood. Also, I can start designing without measurements, and in this case I did most of the design in the car on the way home from the beach.

Once home, I was able to get some key measurements:

Fusion 360 is a serious modeling solution and I added more detail, like the ability for the fence to go to the left of the saw.

For all joinery, I used Kreg pocket screws with 2.5 inch cabinet screws. I tend to like McFeely\’s and square drive, but Home Depot is so much easier, and they store GRK Fasteners with star drive heads that don\’t strip.

One of the best features of Fusion 360 is the Map Boards Pro extension that allows to generate a cut-list and creates all the relevant bodies as a flat-pack.

This gets me a rough feel of all the boards I need to cut, then I like to use cutlist optimizer which is easy because I just upload the cutlist exported from MapBoards pro.

Mistake

The casters were perfect and rated for 880 lbs each, but the bottom screws couldn’t hold the weight and ripped out of the workbench. More engineering was needed!

I designed a flat plate of aluminum (1/4 inch thick) in which I would tap M5 threads (5mm hole) to bolt the casters into. I made six other holes 5.5mm in diameter for longer m5 bolts that would allow me to bolt them on from the back.

I purchased four Aluminum Flat Bar, 1/4″ x 4″, 6061 General-Purpose Plate, T6511 Mill Stock, from Remington Industries and used my Shapeoko CNC to cut the first 4 mm but I finished them off with special drill bits on my drill press so I could ensure highly accurate hole diameters. To cut the aluminum on the CNC, I used Kodiak Cutting Tools KCT166406 1/8 End Mill. I was cutting a 5 mm holes using 10k rpm with a feed rate of 500 mm/min and plunge of 120 mm/min for a boring operation in fusion 360 with a pitch of 0.5 mm.

Working with metal is just awesome, for one it helps me claim I’m an engineer and maker more than a woodworker only.

For reference, I was able to use
this site for hole sizes and this tap and die set.

Mistake #2

In tapping the threads for the M5 bolts, I used the fine pitch tap (0.75 mm pitch) not the 1mm pitch I should have. This was a problem since you can’t easily find fine threaded bolts. Thank you McMaster Carr for saving me out of this one.

Finished Product

Seriously, this was a super fun project that came together exactly as planned. The t-tracks and clamps are my favorite feature, but I love the huge storage for framing supplies. (I love making custom canvases and frames.)

The metal supports for the casters at the bottom worked out really well.

By 0 Comments

I need a clamp

So I need a clamp, specifically a corner clamp jig.

Google finds this:

And I was inspired by this fireball tool mega square but they are $190.00 for a 12 inch. Yes, made of cast iron, but I was curious if I could make this myself. For one, a MDF clamp would be just as straight, but a lot lighter.

It did take 45 minutes to draw in Adobe Illustrator. This was a bit hard because I wanted all the lines to be exact and symmetric. I used the measure tool to verify all the dimensions and locked into their grid to make sure all the angles were correct. The pathfinder tool was super helpful in making the complex shapes.

I exported this as an SVG and set up the toolpaths in Carbide Create and selected a #201 1/4 inch endmill that allowed me to use a 0.3 inch single pass cutting depth at 18000 rpm and 80 inch/min speed. Details here and full tooling support.

My toolpath simulation:

I was blown away with how fast the MDF cut (3/4 inch in three passes) and it took about 6 minutes to make the whole piece.

The final product exceeded my expectations, super clean lines and I tested this on several boxes. It really did make clamping corners easy.

By 2 Comments

Garage Workbench

With all the isolation ahead with Covid19, I wanted to pick up my long neglected hobby of building things.

Initial Design

I recently purchased the shapeoko 3 XXL CNC and needed a workbench in my garage to support it.

undefined

Requirements:

  • Super strong and sturdy
  • Big enough for Shapeoko (45”W x 40-1/2”L x 16”H)
  • Fast to build
  • Enable easy cleanup and dust collection
  • Very level surface

I came up with this design while riding with my family to go hiking. While it would be easier to just use butt joints with pocket screws, I wanted a more integrated and stronger design.


In order to organize everything, I thought through the cuts I needed to make and divided each set of boards into colors.

I cut the pink boards first, followed by the green and finished with the blue (top) frame last. SketchUp’s outliner feature was super nice for automating all the labeling.

The most complicated cuts were the top frame.

This was made a bit easier by setting up the right Dado blades, which made cutting these boards fun.

An essential part of building all of this was constantly adjusting the dimensions as the boards were not straight, the floor was not level and the wall was also not true. Critical to getting everything tight was understanding which dimensions were driving the design. For example, the orange pieces set the height and the pink pieces set the length.

Building

Since I’m still new to this, I had to think through the order of my cuts. It was super helpful to have printed plans to keep track of all the cuts.

annotated plan

First, I planed all my 2x4s to get nice flat edges.

planed boards

I used the dado blades on my table saw to notch out the board widths and assembled on the floor.

The most complicated pieces were the left and right framing pieces.

It was super cool when everything fit together, but I had to adjust the tabletop dimensions once I put the frame together. I turned my clamps into spreaders to make sure the top was level before cutting.

Second Project, Tool organizer

Second, we built a tool organizer.

The plans are below.

This came together pretty well.

Completed Project

completed project

By One Comment

Protected: 2019 Travel

This content is password-protected. To view it, please enter the password below.

By 0 Comments

Kitchen Shelving

As we renovate our house, we are living in a much smaller place with a really small kitchen. When we got a Linea Mini and a Eureka Zenith 65E High Speed Espresso Grinder for Christmas, we needed a good spot and I designed a set of shelves to fit in our kitchen alcove and dramatically improve the space. This post shares my design process and the tools I use to save time and money.

Right now, our kitchen looks like this. Yes, my daughter is wearing an I ❤️code github shirt.

And we want to have something like this

First, to generate the design, I used Sketchup which is super fast and a good way to get a feel for what is possible. Critical to getting fast drawings in Sketchup is a good laser measuring device, I love this one.

From my initial sketches and discussions with Chrissy, I picked a design that gave us shelf space and didn’t interfere with the walls of our rental.

My initial design looked like this:

Which I felt gave us the maximum storage and shelf space. Notice how my sketchup drawings lack engineering detail. For engineering design, I turn to Fusion 360 from AutoDesk.

Fusion 360 is simply amazing software that enables fully parameterized design. This allowed me to start with rough measurements and to keep refining the design by changing parameters. My daughter and I measured the following parameters:

This allowed me to iterate with my wife several times until I ended up with a design we liked.

Notice the increased detail. I even modeled the right properties of the wood so I could get weight and cost estimates, which all comes out of the box with Fusion 360. After the final design was complete, I was then able to model the detail, such as the dado cuts and model the structrual support. So if you look closely at the design, you will see that I can get the exact dimensions.

This enabled me to build a cut list, which showed me that I would have to use 5 4×8 sheets of plywood to complete the design. I first did this by using the joints feature of Fusion 360 to see that I had parts that wouldn’t fit.

I used google slides to play around with different sizes on a screenshot, and modified the design to fit on three sheets. This is where the parameterized design really helps.

Then I had to add structural detail.

In order to make my cuts accurately and minimize waste and to finalize my cuts, used an optimization heuristic check out the math. In terms of computational complexity, the 2d cutting stock problem is an NP-hard problem reducible to the knapsack problem. The problem can be formulated as an integer linear programming problem. I’ve studied this problem a bit, and I find it interesting because of how degenerate the solution space is: multiple solutions with the same amount of waste are possible. This degeneracy arises because it is possible to move items around, creating new patterns, without affecting the amount of waste. However, some have claimed optimality in some circumstances. To get optimality you have to do things like enumerate the possible cutting patterns, and solve the associated integer program by a combination of cutting planes and branch and bound.

You don’t have to know this. It is all implemented at cutlistoptimizer.com. I had to do some units manipulation and rounded up the nearest 1/16th which is my wordworking tolerance without a cabinet saw. FYI, this formula helped: ROUNDUP((A2*12)*16,0)/16.

Cutlist optimizer produced a nice set of cuts.

# Panel Cut Dim
1 48×96 y=13″ 96″
2 13×96 y=66.06″ 13″
3 34.87×96 y=29.75″ 96″
4 29.75×96 y=13″ 29.75″
5 13×29.81 y=12.13″ 13″
6 13×17.55 y=12.13″ 13″
7 29.75×82.87 y=81.13″ 29.75″
8 29.75×81.13 y=13″ 81.13″
9 16.62×81.13 y=13″ 81.13″
1 48×96 y=66.06″ 48″
2 48×66.06 y=13″ 66.06″
3 34.87×66.06 y=13″ 66.06″
4 21.74×66.06 y=13″ 66.06″
5 48×29.81 y=36.31″ 29.81″
6 36.31×29.81 y=29″ 36.31″
1 48×96 y=36.38″ 96″
2 36.38×96 y=74.63″ 36.38″

I also like that it planned my cuts with a 17 cut optimized design. Overall for three sheets, I was able to use 72% of the area with a total cut length of 897.44". Now, I’m ready to build and hopefully end up with something like this:

By 0 Comments

Protected: Remodel: Financial Road Ahead

This content is password-protected. To view it, please enter the password below.

By 0 Comments

Tale of Two Cities: Faith and Progress

Around 1710, the English theologian Thomas Woolston wrote that Christianity would be extinct by the year 1900. In 1822, Thomas Jefferson predicted there is not a young man now living in the United States who will not die a Unitarian. While these predictions didn’t pan out, we live in a world that neither of them would recognize. Much would surprise them and some would downright shock them.

Recently, my family had the opportunity for two amazing meals: one in NYC’s SoHo district and the other in the old town of Geneva. [^1] Both dinners were served against a backdrop of two gay pride events. In NYC, I parked my car under a large cartoon drawing of two men engaged in a graphic sex act. This was surrounded by other lewd, pornographic, pictures. I tried to usher my kids quickly underneath several of them. While dining, I had explain to my 10 year old boy why a man in front of the restaurant was wearing a leather mask and being pulled around on a collar. When we went to a french bakery in the village, we were confronted with even more garish sights. It seems homosexual civil rights are also accompanied by the introduction of pornography into the public square. I know my friends in San Francisco, have daily experiences like this.

pride

As a business person, it was odd to watch the SoHo neighborhood, the pinnacle of American consumerism, transform into an intense contest to turn a cultural phenomenon into a commercial opportunity. It wasn’t enough to fly a flag outside their stores. In an intense effort to cash in on the latest trend, they filled their window displays with custom designed rainbow colored merchandise. To ignore the event, would give them a fate no struggling retailer can afford: cultural irrelevance. Today, as I walked down fifth avenue the flags are gone and the window displays are changed, almost as an acknowledgement that their core identity, of say a shoe store, is not a sexual orientation.

Jet

The next dinner out was early July in Geneva. Here the Jet d’Eau was changed into rainbow colors and every crosswalk was adorned with the rainbow flag. While the commercial world there didn’t seem to care (Breguet and Patek were Swiss neutral), the city was clearly all in: Swiss flags were equally matched by rainbow flags as if they were the backdrop of a diplomatic summit between nationalism and sexual freedom. It was interesting how non-commercial it was, probably since the Louis Vutton store was selling to middle eastern and asian countries less obsessed with putting sex in every product. In fact, the commercial abstention was mutual. There were ubiquitous graffiti and post-bills declaring we’re here, we’re queer and we are not going shopping. When I took my kids to reformation park, there were men in speedos climbing the statue of John Calvin and swimming in the water in front of him. They hung profane signs on the reformer and his three colleagues while the police watched and the band blasted techno music. While some friends will see this as an exciting example of societal progress, I’m pretty sure Calvin himself would disagree. I was denied the opportunity to show the heroes of the reformation, and confronted with explaining the scene before us.

What we can all agree on, is that society is rapidly changing. I know enough about history to know that societal change and the collapse of former norms are expected, but these two meals forced me to think about the broader arc of all this. Hegel convinced me that history is neither neutral, cyclical nor static: it is going somewhere. Each of us has a responsibility to estimate where that is and to do our best to positively influence all of this.

So where are we going and why? These times seem uncertain, but I know:

  • the election of Donald Trump (and other populist statists) is a symptom of public fear and not a cause
  • we are accumulating debt at high levels
  • technology is displacing jobs, causing distrust, and changing our brains
  • humans have an effect on our ecology, while we don’t understand it well, most natural effects are non-linear so change can happen very fast
  • social norms are rapidly changing
  • mobility and interconnectedness is at an all time high
  • secularization (the process of religion losing its power and significance in society) continues in the developed world

Summarizing these facts into a consistent narrative is challenging, but I like Thomas Friedman’s way of summarizing the forces changing our culture into three areas. He feels three forces are shaping society: Moore’s law (technology), the Market (globalization), and Nature (climate change and biodiversity loss). He feels all three of these are accelerating and interconnected and impacting the workplace, politics, geopolitics, ethics, and community. Yuval Noah Harari feels that technical disruption and ecological collapse are the two defining forces.

These are helpful ways to organize societal change, but they miss the dimension that matters most to me: morality and the system feeding it. As I traveled in these two cities and saw the geographically diverse but culturally homogenized societal change, I had to ask myself where we are going and if that direction is good or bad for me and the future world my children will inherit.

MAGA anyone? Sorry, not my thing. The burden of every generation is to bemoan the loss of moral clarity of their childhood. It is a good an important question: Am I more concerned with the presence of a moral set of principles or am I holding onto a vision of how society should look based on idealistic remembrances of how things were? Conservatives often fall into this trap. I’m hoping that living and working across the globe physically and studying history mentally helps me burn away the fear-driven pull towards a mythical halcyon past. You have a lot of stuff you can read, if you are reading this you get the perspective of someone in the trenches like you, trying to make sense of all this and trying to be a part of the solution for a better future.

Taking even a mid-term view of history, it clearly isn’t bad. Look at the numbers in the US. Over the past several decades the crime rate has fallen dramatically. The homicide rate has been cut in half since 1991; violent crime and property crime are also way down. And, the future looks good too, Kids are committing less crime so the trend looks like it might continue. Numbers are always a little touchy, but I’d agree that crime is probably a bright spot in our current situation.

Abortion is a key component of our culture and identity wars, but it appears to be declining. Increases in divorce and infidelity could be considered indicators of our moral decay. There’s just one problem: according to the Center for Disease Control and Prevention, the divorce rate is the lowest it has been since the early 1970s. Not only that, but infidelity is down as well.

What about those immoral teens? The teenage pregnancy rate is at its lowest level in 40 years, teen pregnancy rate has plummeted to a third of its modern high. And according to Education Week, the nation’s graduation rate stands at 72 percent, the highest level of high school completion in more than two decades.

Not only is the pregnancy rate lower, but teens are having less sex overall. From 1991 to 2017, the Centers for Disease Control and Prevention’s Youth Risk Behavior Survey finds, the percentage of high-school students who’d had intercourse dropped from 54 to 40 percent. In other words, in the space of a generation, sex has gone from something most high-school students have experienced to something most haven’t. Additionally, new cases of HIV are at an all-time low.

The causes of this have more to do with technical disruption than renewed morality. The numbers belie something we see in the public square. The share of Americans who say sex between unmarried adults is not wrong at all is at an all-time high. Grindr and Tinder offer the prospect of casual sex without the pain (or excitement?) of entering the world and learning how to get past the discomfort of discovering if someone is interested in you.

Shame-laden terms like perversion have given way to cheerful-sounding ones like kink. I just read in the Atlantic that Teen Vogue even ran a guide to anal sex; for teens. With the exception of perhaps incest and bestiality—and of course nonconsensual sex more generally—our culture has never been more tolerant of sex in just about every permutation. BDSM plays at the local multiplex—but why bother going? Between prime-time cable and a few clicks, any preference is so instantly available. This is such well known stuff, that I hate to waste your time with such a widely known observation.

There is also no denying, the number of Americans not affiliated with any religion has increased and the number of those attending worship services has declined. And out-of-wedlock births have increased in America so that now at least four in ten children are born to unmarried women. In the United States, church attendance and membership numbers have been in a slow but sure decline since their peak in the 1960s, when about 40 percent went to church every week.

After World War II, there was an international boom in the outward signs of religiosity. People across the West were desperate to return to order. But this boom in religious activity masked deep intellectual, cultural, and political cracks in Christendom. Technology was starting to really change things as well. The rise of the automobile, motion pictures, and television—all accelerated this individualist turn by allowing people to break away from communal experience. This is a trend that social media, modern travel and the mobile phone have accelerated.

Technology also had another important effect. By the late 19th century, Westerners got better at taking the edge off mortality—the physical suffering that, for thousands of years, has driven humans to seek consolation outside material existence. Modern medicine rose in the late 19th and early 20th centuries; for example, take the discovery of germ theory in the 1860s, major advances in vaccines in the 1890s, and Alexander Fleming’s discovery of penicillin in 1928. All these led to a drastic drop in untimely mortality in the West and provided more reason to turn to doctors instead of priests.

Does all this mean that religion falls away as societies modernize? Many feel that religiosity represents incomplete modernity, that the past was more religious than the present, and, as José Casanova has put it, that there is a clear dichotomy between sacred tradition and secular modernity. Casanova describes the three differing and contested meanings of the word secularization: privatization, differentiation, and disenchantment. The Reformation and the Enlightenment presented an individualist turn, which was not itself a turn away from God’s authority. But it did lay the groundwork for a new way of organizing society that, over the centuries, cast religion as a more personal affair and equipped people to live side-by-side with those who disagree or, using Casanova’s terms, to privatize and differentiate.

soren

I tend to focus on privatization as the most causal influence on the current retreat of faith. Søren Kierkegaard is both the father of this turn inward, and a contributor to the evangelical explosion that characterizes a lot of the American religious experience. Kierkegaard focused on the single individual in relation to a known God based on a subjective truth. He fiercely attacked the Danish State Church, which represented Christendom in Denmark. To him, he saw more harm than good with Christianity as a political and social entity. Christendom, in Kierkegaard’s view, made individuals lazy in their religion. I agree that an over-emphasis on the structure of church has the danger of making Christians, that don’t have much of an idea what that word means. Kierkegaard attempted to awaken Christians to the need for unconditional religious commitment.

This strain of thought would result in events as diverse as the the Azusa Street Revival and Second Great Awakening, but it would also lead to less organized religion and centrality of the individual in their faith story. Increasingly, faith is described as a person’s private business, and less a mantle of morality draped over the public square. Some feel this is because we are just too interconnected to have it otherwise. If every person’s worldview is so different from his or her neighbor’s and we work and interact with lots of world views on a daily basis. I agree that privatization is part of the reason religious skepticism and atheism have become not just the quiet views of a few outliers, but socially acceptable positions.

Casanova terms the shift from supernatural to material causes disenchantment. Disenchantment is also a double edged sword. The protestant reformation established a critical tradition that put the individual and sacred scripture in charge: with the responsibility to question everything. This places the emphasis on learning and interpretation and provided the background for radical critique of old models of higher education that led to conditions at University of Tübingen that produced theologians like David Friedrich Strauss. Strauss became famous when he published a book in 1835 called The Life of Jesus, Critically Examined. He said that the rationalists and traditional Christians who believed in the role of the supernatural both got Jesus wrong. The Gospels were not accounts of miracles, nor were they stories of natural events that looked like miracles. It came out to extremely harsh reviews, but I think Strauss has to be seen as a natural consequence of the development of systematic inquiry, or Wissenschaft, which has goal of pushing the boundaries of human knowledge, to question everything, and to get down to the foundations of how and why humans live and think as they do.

Stories like this convince me that no spot in past was a golden age of faith. (Sorry MAGA-fans.) There was either too much structure, with too little understanding, or too much individualism and too little faith overall. Today’s doubt and religious indifference are nothing new. Writing from the Middle Ages is replete with stories of clergy complaining about impiety at all levels of society. Predicting the death of God or institutionalized religion is also not a new pastime. There is a long tradition of prophets proclaiming doom for traditional Christianity.

Time

However, we have the burden of understanding our present time. Before my birth, but very much relevant to my generation was Time’s April 1966 issue. The cover was all black except for giant red letters that asked: Is God Dead?. Time was responding to the growing conversation in Manhattan, London or Toronto about the challenges facing modern theologians who sought to defend traditional religious teachings in a world in which the intellectual elite had come to rely on non-religious sources of authority, like the scientific method and the discoveries happening at modern research universities. Over the centuries since the Reformation, scientists and philosophers had challenged more and more of the church’s traditional claims about everything from human origins to life after death.

Not long after the Time article, there were a series of Supreme Court decisions in the 1960s that prohibited public school officials from requiring Bible reading or prayer in the classroom. Traditional Christian teachings about the role of women in church and at home began to lose their hold. Practices outlawed by traditional Christianity, like abortion and homosexual activity, gained more social acceptance.2

The impact of all this was to undercut an agreed understanding on shared moral framework. I view and judge the health of a society through a moral lens. I feel true strength is moral, the result of the hard choices that define and solidify who someone really is. I feel that there is one best and correct Truth. I agree with Teddy Roosevelt if we have not both strength and virtue we shall fail. Morality is the combination of strength and virtue. In this view, the why matters more than the outcome. If the world economy is improving, but we don’t have roots in a set of principles, unseen dragons are always around the corner.

To understand the dangers in front of us, we don’t have to go farther than the state of modern conservatism. American views of morality are divided between conservatives and progressives. Conservatives are always vigilant for tangible harms that point to our moral decay. For them, and me, any move away from our vision of society is evidence of declining virtue. Progressives, on the other hand, are less concerned with upending the way things were. The philosopher Michael Oakeshott put it best: To be conservative…is to prefer the familiar to the unknown, to prefer the tried to the untried, fact to mystery, the actual to the possible, the limited to the unbounded, the near to the distant. The strength of conservative thought is to acknowledge the authority of family, church, tradition and local associations to control change, and slow it down.

Currently the right is in power in the United States and Britain. However, I’m not sure what this means, since both sides have distanced themselves so much from the values that used to define it. They have occupied the right under a banner of populism and protectionism, with secondary concessions to keep a voting bloc together. Last week, the Economist described that centre-right is being eroded (Germany and Spain), or eviscerated (France and Italy). In other places, like Hungary, with a shorter democratic tradition, the right has gone straight to populism without even trying conservatism.

Despite the key conservative admonition that decimating institutions is among the most dangerous things you can do, the current set of populists are demolishing conservatism itself. The new movement is not an evolution of conservatism, but a rejection of it. Aggrieved and discontented, they are pessimists and reactionaries with scores to settle and grievances to correct.

Rodrigo

Classical conservatism is pragmatic and protective of the truth, but the new right is zealous, ideological and the sees truth as theirs to bend. Yes, Trump abuses information to puff up his image, but globally, there is a move away from principled conservatism to a seeking and wielding brazen power without principle with desired dramatic changes. Australia suffers droughts and reef-bleaching seas, but the right has just won an election there under a party whose leader addressed parliament holding a lump of coal like a holy relic. In Italy, Matteo Salvini, leader of the Northern League, has boosted the anti-vaxxer movement. Alternative for Germany has flirted with a referendum on membership of the euro. Were Mr Trump to carry out his threats to leave NATO, it would up-end the balance of power. In the Philippines, Rodrigo Duterte called for the reimposition of capital punishment in the country to execute criminals involved in heinous crimes, such as illegal drug trade, insisting on hanging. He recently asked, Who is this stupid God? when referring to Christians. Vox, a new force in Spain, harks back to the Reconquista, when Christians kicked out the Muslims.

Conservatives traditionally don’t want to break the economy. A no-deal Brexit would be a leap into the unknown, but Tories yearn for it at any economic cost, even if it destroys the union with Scotland and Northern Ireland. Mr Trump and abuses debt to blunt the effect of his trade wars. Brazilians have elected Jair Bolsonaro, who fondly recalls the days of military rule. In Hungary and Poland the right exults in blood-and-soil nationalism, which excludes and discriminates.

Edmund

Clearly, there are foundational forces at work here. Edmund Burke discovered that institutions provide such as religion, unions and the family provide conservative’s power. Without these institutions to unite society, people outside the cities feel as if they are sneered at by greedy, self-serving urban sophisticates. They were the glue that held together the coalition of foreign-policy hawks, libertarians and cultural and pro-business conservatives.

The problem is with the institutions gone and political power unrooted from any well articulated principles, are the demographics. Conservatives know their voters are white and relatively old. Universities are not producing many more. A survey by Pew last year found that 59% of American millennial voters were Democratic or leaned Democratic; the corresponding share of Republicans was only 32%. Among the silent generation, born in 1928-45, Democrats scored 43% and Republicans 52%. Will enough young people will drift to the right as they age to fill the gap? I doubt it, especially if the right can’t articulate its principles.

The one solution I see is to renew our efforts in two areas: (1) the formation of character and (2) supporting our institutions from a true recognition of their role in society. The first is individual, the second is collective.

Personal Skills

Individuals each need resist the culturally dominant sensibility that translates all of life through the language of individual achievement, freedom, and autonomy and thus dispenses with not just traditional limits to human sexuality, but to limitation more generally.

I wonder about the death of a salesman and the turn towards data and distantness. It is amazing how important soft skills will be distinct in the future.

Collective Institution Strengthening

Amongst other things, this means we need to stop thinking about church in consumer-friendly categories, that we need to devote ourselves to the reading of Scripture and to prayer (and to historic theology!) in order to better see the errors of our own day, and that we should have a strong aversion to commercializing our faith.

What we must recover, then, is the idea of a domain in which we live that is not the global marketplace. We need to return again to the idea of smaller places that we work to build and improve through work characterized first and foremost by affection, intimate knowledge, and patience. This requires a great deal of time from us, of course. (And, for starters, probably means not spending half our weekends on the roads putting on huge, expensive conferences.) This must begin with homes and families, but it can then (slowly) extend outward into neighborhoods, churches, and cities. And, this is key, the work we do in these places must be defined and judged by a standard that is largely indifferent to the braying demands of the market.

So this will almost certainly require significant career sacrifices either in the form of a spouse staying at home to give maximum attention to creating a home or one or both spouses working from home or both. At minimum, it requires a way of thinking about career and work that is largely indifferent toward the corporate ladder, individual achievement, self-realization, and all the other jargony buzzwords that get parroted uncritically by far too many people.

Such a shift will require us to think about duty, responsibility, propriety, and wisdom more than we think about self-advancement, freedom, possibility, and independence.

Footnotes

[^1] One was in the SoHo district of NYC at Piccola Cucina Osteria Siciliana, the other was in the old town of Geneva, Switzerland Au Carnivore
[^2] I feel like I can’t overlook the Scopes Monkey Trial here

By One Comment

Review: Leadership by Doris Kerns Goodwin

I love how Doris Kearns Goodwin and Laura Hillenbrand explore American history through clear and clean prose that emphasizes strength forged by adversity. I started with “Team of Rivals”, but “Leadership: In Turbulent Times” is emerging as my favorite from Goodwin. Written in the companionable prose that makes Goodwin’s books surefire best sellers, “Leadership: In Turbulent Times” recounts the lives of Abraham Lincoln, Theodore Roosevelt, Franklin Roosevelt and Lyndon Johnson. Far from hagiography, Goodwin often resists the urge to glean pat lessons or rules from the past and allows herself to savor the stubborn singularity of each moment or personality and lets the reader find the grand themes across these four men.

It was a great surprise to find four of the most interesting presidents profiled in one book in a way that I could compare and contrast their stories as told against a backdrop of hardship. I’ve always a special love for Lincoln, followed by Teddy Roosevelt. The former for his deep well of wisdom and both for their moral courage. While I know that everyone’s story rests on a fabric of painful experiences, these leaders were tested by truly epic events and rose past the challenge to shape our country for the better. One reason I love reading Goodwin is her ability to present subtle, complex studies of her subjects’ personalities and to show how they interact with their times. Most remarkably, she renders her characters with a personal depth and intricacy that not all academic historians seek to attain.

“The story of Theodore Roosevelt is the story of a small boy who read about great men and decided he wanted to be like them.” There is a reason these specific presidents seem to monopolize the names of my kid’s schools. Aside from Johnson, whose Vietnam war tarnished his reputation, the other three were used to regale young readers with stirring tales of their exploits. There is a time-honored tradition of exalting any nation’s leaders, but there is a unique american deliberateness to using our presidents to forge the next generation of virtuous leaders. Goodwin joins this time honored tradition as she seeks to purvey moral instruction and even practical guidance to aspiring leaders through the stories of four exceptional American presidents.

In reading this book, I discovered that Goodwin has already produced full-length studies of each of these men, starting with “Lyndon Johnson and the American Dream” (1976) and continuing through “No Ordinary Time: Franklin and Eleanor Roosevelt: The Home Front in World War II” (1994), “Team of Rivals: The Political Genius of Abraham Lincoln” (2005) and “The Bully Pulpit: Theodore Roosevelt, William Howard Taft, and the Golden Age of Journalism” (2013).

This book however, has a greater purpose than biographical. Here she forsakes the strict confines of biography for the new domain of leadership studies. These studies are routinely taught in business schools where they are geared toward would-be or midcareer executives and often focused on imparting useful lessons to apply in the workplace. In this case, Goodwin uses this angle to understand the formation of her subjects’ characters and how their most notable qualities equipped them to lead the country during trying times for each president personally and more broadly in the nation they led.

To accomplish this, she follows a specific recipe for exploring each character’s leadership. The first section features four chapters, one on each man’s boyhood and early influences; the second part, also comprising four chapters, dwells on early-adulthood traumas that tempered their flaws and bred resilience; the third part spotlights the chastened leaders in their crucibles of crisis; and an epilogue lightly glosses their legacies. In each man’s case, the setback is a prelude, a learning opportunity, a character-building experience: Abraham Lincoln as a young man withstood a depression so severe that friends removed all the sharp objects from his room; Theodore Roosevelt saw both his mother and his beloved wife die within a day; Franklin Roosevelt was stricken with polio; and Lyndon Johnson lost his first race for the Senate, throwing him into a depression of his own. I found it refreshing that her aim in telling these stories is not for their own sake but to establish certain central themes of skillful democratic leadership. It was also a small feat that despite the overarching steeled-by-adversity template into which she wedges these stories, each retained its own intrinsic and uniquely personal drama. Goodwin summarized this with: “There was no single path, that four young men of different background, ability and temperament followed to the leadership of the country.”

Gold needs fire. Tribulation produces wisdom. Growth requires pain. And greatness can flourish despite our leaders flaws and the deepest depths of national emergency.

While focusing on one president would have placed more emphasis on the person, exploring the variety and peculiarities among the four presidents took me out of each of their lives into a larger context. Each subject had common traits: preternatural persistence, a surpassing intelligence, a gift for storytelling. However, it is the differences among them that are most interesting. For example, where Abraham Lincoln grew up under the discipline of an austere and dominating father, who would destroy the books that his son loved to read, Franklin Roosevelt thrived under the trusting indulgence of a loving mother. In contrast to Theodore Roosevelt, whose curiosity led him to immerse himself in pastimes like studying birds and other animals, Lyndon Johnson “could never unwind,” channeling his manic energy into his ambitions. All this forced me to admit that the only safe generalization is that one can’t really generalize.

Goodwin’s honest narrative connects you with the real person. President Lyndon B. Johnson was grandiose and narcissistic who missed the opportunity to be remembered as a civil rights champion by his over reliance on letting his generals lead his foreign policy. Lincoln’s well known depression was on full display; but I was pleased to discover how his mordant wit reflected a deep stoicism and was left to determine this was why the weight of his melancholy didn’t derail his career.

presidents

Franklin Roosevelt, known broadly for his cheerfulness, possessed a fierce, even ruthless ambition. Her account of his drive to conquer his polio so that he could traverse the Madison Square Garden stage at the 1924 Democratic convention exemplifies her talent at bringing personality to life not through didactic exposition but through well-wrought narrative. She describes Roosevelt preparing for his convention walk by measuring off the distance in his library in the family’s East 65th Street house, then digging into his teenage son James’s arm with a grip “like pincers,” as he practiced hoisting his inert, braced legs across the room. At the convention itself, Goodwin recounts the tension in the arena as Roosevelt triumphantly hauled himself across the stage, on just his crutches, to seize “the lectern edges with his powerful, viselike grip” and flash his beaming smile to the cheering throng.

Pain, weaknesses and challenges didn’t detract from their leadership, but became the central message. Gold needs fire. Tribulation produces wisdom. Growth requires pain. And greatness can flourish despite our leaders flaws and the deepest depths of national emergency.

By One Comment