Walter Issacson’s words formed my understanding of Albert Einstein, Benjamin Franklin, Steve Jobs and Leonardo da Vinci. Given his habit of writing engaging biographies from the most well known people on the planet, I was surprised to hear that his latest book was about someone I’ve never heard of: Jennifer Doudna. This is probably both … Read more
Crossing the Chasm is a marketing book by Geoffrey A. Moore that explores the dynamics of marketing high tech products in early stage startups. While an older book, it continues to be read because the exploration and expansion of the diffusions of innovations model continues to have a significant and lasting impact on high tech … Read more
Humanity is now entering a period of radical transformation in which technology has the potential to significantly raise the basic standards of living for every man, woman and child on the planet. The future can be a scary place It can be easy to develop a gloomy view of the future. Malthus was the first … Read more
Stephen Johnson loves making broad and interdisciplinary connections. He describes the complex evolution of technology, and the interactions of events leading to our modern world with an emphasis on understanding the true nature of role of innovation. In 289 pages, he surveys history, through the lens of the causal factors for science and technology in … Read more
CrossFit is still a new and growing sport which is misunderstood by many to be a place only for the elite. Rich Froning brakes down the barriers between the most elite tier of the sport and the most casual reader as he lays out his life and worldview in an amazingly fast and engaging read. … Read more